La Cédille qui Sourit
$5.00
In 2019 I entered an Internet rabbit hole, a rabbit hole exited at Robert Filliou and La Cédille qui Sourit, a shop in Villefranche-sur-mer, France, that art historian Natilee Harren introduces, in La cedille qui ne finit pas: Robert Filliou, George Brecht, and Fluxus in Villefranche:
In the summer of 1965, Fluxus artists George Brecht and Robert Filliou opened a back‐alley shop in the French Riviera town of Villefranche‐sur‐Mer called La Cédille Qui Sourit, or “The cedilla that smiles.” The Cédille sold unique objects produced there by the artists as well as books and editions from Fluxus, MAT Editions, Something Else Press, and others. Yet this “non‐shop” (as Filliou called it), which looked more like an atelier than a store, was never commercially registered, and opened only by appointment. The experiment failed within three years.
That was something I could get behind. And so I produced this tribute.
Printed in bright yellow and black ink on a coated business card, 3½" x 2".
(I didn't actually have a cedille in my type collection, so I resorted to using the tail of a large number 5!)